About Us

AROMABABY Natural Skincare was created by Melbourne mother Catherine Cervasio in 1994 as the first brand to combine the use of natural and organic ingredients with neonatal research.

Catherine Cervasio with sons Beau 24, the reason behind the brand, and Jacob-Thomas 18, a constant source of inspiration.
Image by Damien Pleming

Born of a desire to provide natural and organic baby skin care for her newborn over two decades ago, Catherine developed the first core AROMABABY® products which would go on to set the standard for many baby natural skincare products world-wide and most importantly, those in the natural, organic-rich category.

A leader in her field and having been involved in the product development of natural skincare for several leading Australian retailers prior to the launch of AROMABABY®, Catherine personally handpicked pure, natural and organic ingredients for their therapeutic properties and included them in specific percentages for their efficacy, enhancing the benefits of these unique products beyond others.

Catherine holds a diploma in Aromatherapy and massage, has trained as an Infant Massage Instructor. She has now been working in the area of product development of skin care for over twenty-five years with the past twenty-three of those at the helm of her own enterprise. Despite the arrival of numerous ‘natural’ brands worldwide, AROMABABY® to this day remains in a class all its own.

Catherine, a mother of 2 boys, has enjoyed a keen and active interest in health and natural therapies since her teenage years. She is the author of numerous published articles on baby care and related topics in Asia, USA, UK and Australia. She is a regular contributor to a number of both professional and consumer publications. She is a respected speaker on the topic of natural baby care, baby massage and the power of touch. She has presented her work at various midwifery conferences and health professional conferences in Hong Kong, Singapore, UAE and China.

Catherine’s business recently won the ABPA Award for Brand Experience, the CIBE Award for Most Popular Natural Product and the HKABA Award for Export Excellence. She has been nominated for numerous awards in both Australia and overseas including My Business Awards, Micro Business Awards and the Gift Awards. She has received many nominations for the Telstra Business Women’s Awards over recent years, received a Highly Commended (Export) and received a Highly Commended status in past Australian Achiever Awards. AROMABABY® achieved a Highly Commended Award in the Export Entrepreneur of the Year division of the My Business Awards recently and has won various My Child, Iparenting Media and Baby Maternity Awards in Australia and USA for several products. “Being nominated is an absolute honour” says Catherine.

Whilst ‘organic’ and ‘natural’ have become the latest buzz words in the skincare industry, Aromababy was developed more than 20 years ago, well ahead of its time. “Not much has changed for us” Catherine says. “We have always used organic ingredients although two decades ago it was difficult to source certified organic ingredients. We opted for agreements with suppliers that ensured our natural oils and other ingredients were grown without pesticides and herbicides. These days more farmers are having their crops Certified Organic to meet the growing demands, which ensures their raw materials are more readily available to manufacturers like us” she says.

Some of the Aromababy products have been used with much success in a number of select hospitals and/or mother and baby facilities in Australia, New Zealand, Dubai and parts of Asia. Visit our Hospitals page to read more. Aromababy was also included as a reference source in the prestigious Journal of Midwifery, UK and recently in the Midwives Journal UK. At Aromababy we are aware of the need to minimise the world’s waste and we therefore aim to avoid the use of senseless packaging. We use Australian-made, recyclable and/or recycled materials (including PET and glass for our skincare) wherever possible and encourage our customers to reuse and recycle. The end result is a range of pure products that are kind to the skin as well as to our environment.

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About Our Products

Our extensive collection of Australian-made skin care is rich in certified organic, natural oils and gmo free pure vitamin e. To ensure you find something to suit all your pregnancy, labour, postnatal, baby skincare, baby massage and gift giving needs, we are constantly adding to our range. We invite you to join up for our FREE e-newsletter which provides you with great articles and entitles you to special offers and free samples. Cleanse, moisturise, protect and pamper your growing body and your baby’s skin with the most exquisite, natural and organic-rich baby skin care products available.

At AROMABABY® we take our babies very seriously and so, choose to specialise in the wonderful world of baby care and related products. Whilst some manufacturers simply add on a few baby products to an existing range, or include one or two common and often non-therapeutic, standardised essential oils in all their products, at AROMABABY® you can rest assured we formulate using research as our guide.

Created as a world-first, offering only the gentlest of baby skincare including Aroma-Free™ product, all AROMABABY® baby care contains no petro-chemicals, added colour (artificial or otherwise), artificial fragrance, animal ingredients, propylene glycol, parabens, sulphates, alcohol, cocoamphodiacetate (still used in some so-called ‘natural’ baby products), talc, herbal extracts (commonly prepared in a base of either alcohol or propylene glycol), synthetic vitamin e, silicones (dimethicone and others) and so much more. Also left out in the cold are natural vegetable oils which have been solvent extracted or those which are linked to skin irritation, for example, peanut oil.

In place of potential irritants that we’ve rejected from our formulations, you will find certified organic and/or pesticide free and gmo free pure rosehip oil, natural vitamin e, avocado oil, jojoba, calendula, therapeutic-grade essential oils and more. In place of talc you will find soothing, certified organic oat and soy powders, edible-grade cornstarch and pure essential oils. Together these hand-picked ingredients have been combined to produce this ultra pure and gentle babycare range which has proven beneficial for soothing and protecting even the most sensitive skin.*

As responsible manufacturers, at AROMABABY® we respect research and have identified the need to offer both our customers and those health professionals using AROMABABY® products, a choice in baby care. In addition to our therapeutic-grade aromatic product, we therefore uniquely also provide simple, aroma-free product, essential for Baby’s first few weeks of life where studies have shown bland, unscented product or simply water may be best. It is only in select AROMABABY® product, therefore, that pure essential oils have been specifically chosen and blended synergistically not only for their therapeutic properties, but also to delight the senses and soothe the soul.

A leader in her field, AROMABABY® founder, Catherine Cervasio, has not had to rely on the input of external parties, rather, she has personally handpicked pure ingredients for their therapeutic properties and efficacy, further enhancing the range of benefits of these unique products. Born of a desire to provide natural baby skin care and environmentally-aware baby clothing and accessories for her own child almost a decade ago, Catherine developed the ‘baby WORKSHOP®’ concept which would set the standard for many baby goods world-wide, including natural baby skin care. She holds a diploma in Aromatherapy and massage, has trained as an Infant Massage Instructor and has been working in the area of product development of skin care products for more than a dozen years now. Despite the arrival of countless copy-cat type brands worldwide, AROMABABY® remains in a class all its own.

The philosophy behind the creation of AROMABABY® is one that demonstrates an on-going commitment to research and subsequent development of innovative, high quality personal care products specifically for mother and child. At AROMABABY® we aware of the need to minimise the world’s waste and we therefore aim to avoid the use of senseless packaging. We use recyclable and/or recycled materials wherever possible and encourage our customers to do the same. The end result is a range of pure products that are kind to the skin as well as to our environment.

AROMABABY® products have been used with success in a number of select hospitals and/or mother and baby facilities in Australia, New Zealand, USA, Hong Kong and Korea.

Join us in our journey of love, care and respect for babies everywhere….

*Based on consumer and health professional feedback received by the producers of AROMABABY® over the past 25 years.

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