press
release * press release * press release
Melbourne-based
natural baby brand Aromababy, has been included in
the prestigious UK Journal of Midwifery as a reference
source this month. In constrast to some of the more
'gift' oriented baby ranges which have emerged over
recent times, Aromababy was produced to set the benchmark
for more 'serious' baby skincare, according to Founder
Catherine Arfi.
Whilst
'organic' and 'natural' have become recent buzz words,
Ms Arfi says Aromababy has always included organic
and gm free ingredients from the onset. "As farmers
cater to a growing demand for organic produce, many
are opting to certify their crops, ensuring certified
organic oils are thesedays more readily available
than 10 years ago", she explains. "Where
possible, we've switched from organic status to certified
organic. Whilst many manufacturers are price-driven,
or leave the formulating to the cosmetic chemists
- Aromababy is different. We are very involved with
the sourcing of raw materials including organics,
and subsequent sighting of relevant documentation.
Our business has been run on low overheads to ensure
a premium product at an affordable price. No fancy
press functions and the like here. If our product
did not deliver value for money and efficacy with
problem skin, we simply would not be in business after
all this time" says Ms Arfi.
Ms
Arfi has been working with researchers since the inception
of her brand as the first of its kind, almost a decade
ago and was approached last year to supply product
to support a QLD-based research project involving
4 hospitals. "To have product requested is one
thing" says Ms Arfi, "to get through all
the red tape and ethics questions is quite another.
It's wonderful to be recognised as a specialist in
this area and to have product accepted by various
hospital comittees" she says.
Ms
Arfi's comittment to the promotion of petro-chemical
free babycare, particularly in hospitals and through
the proffesional health arena, is well known with
her company regularly called upon to donate product
to a countless number of facilities in several countries
ranging from upscale private hospitals to orphanages
in Thailand which care for AIDS infected babies.
"Ten
years ago we were told our products were too 'beautiful'
to be taken seriously by health professionals. After
a decade of education and proven history of safe and
effective use, we've proven the skeptics wrong"
she adds.
Ms
Arfi states her 'love of babies' "makes working
in the industry very rewarding". "As a mum
myself, being able to make a difference is unbelievable.
To then be in a position to work and travel with my
own children is a bonus that makes it all worthwhile"
She says.
End...
media@aromababy.com
