press
release * press release * press release
Baby,
what a woman (The Age newspaper, 5th December 2006, Melbourne)
A
CHUTZPAH award goes to
Melbourne
businesswoman Catherine
Arfi, the
brains behind the sweet-smelling organic Aromababy skincare, for
thrusting her
products into the hands of celebs. When eloquent Sly Stallone came to
town for the Planet Hollywood launch,
Catherine sweet-talked the marketing people and marched into Crown
Towers
with a huge box of goodies for Sly's wife, Jennifer
Flavin.
When
Wacko
Jacko was here, she
name-dropped her way into the Hyatt with another box but it ended up in
the
hands of his minder (who was very grateful for the freebies). At
Aromababy's
10th birthday bash, hosted by siren Leah
Hudson, at St Kilda's Riva last week, Catherine told us
that when in
the US last year she made a beeline for a celebrity mum event and gave
goodies
to Sarah Jessica Parker
(via her
nanny), Kylie Bax,
Amber
Valletta and Tia
Carrere.
Party
girl Tara Reid,
sorry, reformed
party girl, uses the cream to try to erase her party lines, and
locally, mums Nicky
Buckley and Lisa
McCune have pampered their bubs.
As Tara shows, you don't have to be a mum to indulge, for
songbird Tina Arena
uses the balm
to soften her hair. Never one to let an opportunity pass, Catherine had
a
direct line to holidaying Princess
Mary
because Aromababy PR babe Shereen
Kiddle,
partner of Kangaroo Shannon
Grant,
went to Tassie Uni with Mary and arranged for goodies to be
hand-delivered.
"Mary was a beautiful girl who had presence," Shereen recalled. Now
she's got presence and presents.
